General Licensed Motion GIFs
A collection of 20 original motion-based animations developed for a licensed preschool activity product featuring a lovable animated family and everyday imaginative play. Each looping design was built to function within a manual animation device, promoting tactile interaction and playful storytelling.
I designed the 20 animations with an emphasis on character-driven movement, using expressive poses and simple, repeatable actions to convey charm and personality. The work required careful planning to ensure smooth, engaging loops that aligned with the format’s physical constraints.
This project focused on delivering motion that felt warm, energetic, and relatable, reflecting the humor and heart of the characters while remaining accessible to young users.
Developed for: Licensed product content
Target audience: Preschoolers and families
Tools used: Adobe Illustrator, Photoshop
See the product on Amazon: https://www.amazon.com.au/Horizon-Group-USA-Animation-Activities/dp/B0DB626ZHW?th=1
